Digital India: Live Life Online

Whether you like it or not, the digital revolution is here. It has utterly changed the way in which both companies and individual do business. The way businesses and societies function and network with each other now have considerably changed with the advent of the digital revolution.

In our day and age, technology is omnipresent and an integral part of our lives, it has made our lives much easier than before. The impact of technology has been profound, in terms of our approach to the way we carry out tasks and solve problems.

To stand in the league of technology advanced nations, our government has introduced ‘Digital India’ programme in 2015. Modi’s government is taking significant steps everywhere across the country to provide the citizens access to technology and to make their lives better.

Digital revolution has changed our habits and daily functionalities. It has changed the way we shop with e-commerce solutions; the way we entertain with all type of content from everywhere in the world; the way we work; the way we avail services via app (cab services, home services, beauty services etc.); the way we interact with each other via social networks; the way we learn with free and open solutions; the way we travel, do banking, buy insurances, appliances and an endless list of products and services that sketch the new landscape of our lives. These changes show that the digital revolution is here and not a single sector is out of its influence.

India has been digital for quite a long period of time and that includes access to government services by technological means. India’s local tech companies have been competing with their multinational peers for decades. Infosys and Wipro, India’s second and third largest software services companies, are among the best in the industry.

For example, Hike, a mobile messaging app, has more than 20 million users, of which 40% are located in the Middle East and Europe. Another start-up, restaurant-discovery service Zomato, currently operates in over 100 cities in 18 countries, and has plans to expand to 14 more across Europe, South-East Asia, Australia and the Americas. Flipkart and Snapdeal—domestic brands are giving tough competition to their foreign counter parts Amazon, eBay and Alibaba.

According to the industry experts, banks have begun to fully integrate digital in their business. Demonetization has opened the gates for massive digitization drive. Payment companies and gateways drive the financial inclusion, which is unprecedented. Our government’s new outline ‘The JAM (Jan Dhan-Aadhaar-Mobile)’ to link Jan Dhan accounts, Mobile numbers and Aadhar cards of people will shove digitization to offer banking services to people at their fingertips.

Hence, to put India as a front-runner on the digital map, we need great infrastructure, robust plan, swift implementation and above all a concrete cyber security set-up to ensure data privacy. Also we need to advance our past efforts to entice and foster entrepreneurial talent and ensure companies to have the freedom to expand and compete with both domestic and foreign rivals. The mobility-based feature phones, multiple gateways and Aadhaar-based biometrics, all demand innovative approach to create a responsive and secure ecosystem. A compact roadmap with detailed steps is all what required to make ‘Digital India’ initiative a huge success.

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